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The Americans with Disabilities Act (ADA) is a comprehensive and complex item of civil rights legislation that was signed into American law on July 26, 1990. The ADA was designed to prohibit discrimination of individuals based on disabilities and to guarantee equal opportunities in society for those living with disabilities. The law was modeled after another comprehensive piece of legislation, the Civil Rights Act of 1964. The ADA guarantees equal opportunities regarding many facets of American life, including employment opportunities and the ability to participate in State and local government programs and services. 

Due to the technological shift that has taken over American life and society in the modern day, the Americans with Disabilities Act now covers the issues of web accessibility. This includes two provisions covering two different types of websites. The first, Title II, applies to state and local government websites. The second, Title III, applies to businesses that are generally open to the public and that fall into one of 12 categories listed in the ADA. Failure to comply with ADA web accessibility guidelines can result in lawsuits and hefty financial penalties. For this reason, it is essential to understand both the importance of ADA guidelines and how you can successfully and fully comply with the guidelines. 

Why Should Websites Be Accessible

Before discussing the specific requirements of the ADA guidelines, it is necessary to understand why websites should be accessible. Technological advances have drastically changed the way American society operates and our overall reliance on the internet. This includes resources such as education, commerce, career, and even recreation. The internet has become an essential component in nearly every facet of American life. For example, many government services and programs require users to perform activities on the internet. Actions such as paying fees, applying for jobs, filing tax returns, and even applying for permits are now conducted entirely online. For these reasons, it is essential that the online platforms where these actions are performed are sufficiently accessible to all users. This is especially true for users with disabilities because navigating the web can be significantly challenging for those living with disabilities. 

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What Are The Requirements For A Website To Be ADA Accessible?

In order to ensure your website is ADA-compliant in relation to web accessibility, you must first understand the requirements of the ADA. However, this can be challenging. According to, “The Department of Justice does not have a regulation setting out detailed standards, but the Department’s longstanding interpretation of the general nondiscrimination and effective communication provisions applies to web accessibility.” Because there are no specific standards published in the ADA, it is necessary to use your best judgment when addressing web accessibility. 

The DOJ suggests using existing technical standards to properly address web accessibility and meet ADA requirements. This includes the Web Content Accessibility Guidelines (WCAG) and the Section 508 Standards. In fact, in order to follow ADA accessibility standards, the U.S. federal government uses these technical guidelines. Because there are no specific guidelines presented in the ADA, there is a level of flexibility in regard to compliance. However, following the best technical guidelines and creating websites that are as accessible as possible are the best practices for developers. It is also important to remember there could be legal and financial consequences if compliance with the ADA is not met. 

How ADA Compliance Affects Web Designers

ADA compliance has a profound effect on web designers and developers. This is because the Americans with Disabilities Act must be considered during the creation of all websites and all website content. Due to the potential legal implications of failing to comply, developers and designers must prioritize web accessibility for every design. However, being required to address web accessibility for every design should not be viewed in a negative light. 

Creating accessible designs and content provides an overall better online environment for all users. Not only will ADA compliance offer an accessible space for users with disabilities and impairments, but it will also improve satisfaction for every user. It is also important to note that ADA compliance will not necessarily put a restraint on creative freedom. Instead, it challenges developers to create appealing content for every user. For example, many success criteria for compliance involve adjusting backend site elements rather than simple aesthetic changes. ADA compliance challenges web designers to create better content and provide a more accessible environment. 

How ADA Compliance Affects Small Businesses

Title III of the Americans with Disabilities Act applies to every business open to the public, regardless of size. For this reason, small businesses must legally comply with the ADA. The requirement to be ADA compliant obviously has a few effects on small businesses throughout the U.S. It is important to first consider the financial implications of a potential ADA violation for a small business. A business violating ADA compliance can receive fines of up to $55,000 for the first violation and up to $110,000 for every additional violation. This type of financial consequence can be absolutely crippling for any small business or even lead to a business failing. For this reason, small businesses must be especially careful in regard to ADA compliance. When designing a website or when hiring a developer to create a website for your small business, it is essential to ensure ADA compliance is a priority. Failure to comply properly could effectively end a small business due to the financial consequences of a violation. 

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How To Determine If Your Website Is ADA Compliant?

There are several ways to determine if your website is ADA-compliant. One option is to have your website analyzed by a web accessibility evaluation tool. These tools are software programs and services that help determine if online content meets guidelines for accessibility. There are several free options across the web. Also, on W3C’s website, they have provided an extensive list of web accessibility evaluation tools. These are excellent options for website owners who are unfamiliar with the comprehensive accessibility guidelines. 

Another option you can consider is conducting a manual audit of the website yourself. This can be completed by referring to the Web Content Accessibility Guidelines, which include a comprehensive checklist for accessibility. WCAG is a universal standard for accessibility, so passing through this checklist is a great way to test for compliance. However, this may be challenging and time-consuming if you are unfamiliar with the guidelines.

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What our clients say

Great experience with this app. User-friendly UI for both mobile and desktop and helps our website achieve Accessibility requirements. The support team is amazing with their hands-on assistance for any issues that come up.


November 22, 2022

This app is worth every penny. Not only does it provide the functionality that every website needs, but their customer service is beyond amazing. I submitted a question regarding the app and received the most detailed responses explaining to me what the app does, what it doesn't, and ways to maximize it. Sharing what I learned: Based on the published Web Content Accessibility Guidelines (WCAG), this Accessibly app can help your website achieve compatibility. Also learned that you should scan your website using this ADA compliance tool— and fix the errors. Such a great app and the most helpful customer service. Highly recommend!


September 1, 2022

Für Ethical Made war es wichtig, dass alle Menschen unsere digitalen Angebote nutzen können, unabhängig von ihren körperlichen und geistigen Fähigkeiten. Das ADA Compliance Plugin von On the Map erfüllt alle unsere Anforderungen an die Barrierefreiheit im E-Commerce, so das auch Menschen mit Behinderung unsere Website uneingeschränkt nutzen können.

Ethical Made

April 23, 2022

It's a great APP that works perfectly and customer service team is exceptional. Also installing the APP with very easy. Thanks!


January 25, 2022

We do not normally leave reviews for apps unless something exceptional has stood out to us. The level of customer support for this app was above and beyond when it came to helping us implement the app. Highly recommend!

Pristine Sprays

November 17, 2021

Does exactly what I need for a fair price! Straight forward and I didn't feel ripped off like some of the other apps. This offers great accessibility with customizable colors and positions. The installation was easy and walked me through setting up my own accessibility statement page. Thanks for making this a no-brainer for us! You earned the 5-stars!

Kiln Frog

November 3, 2021

We know of another small company that just got sued for something like $30K for not having their website be ADA compliant, so we are glad this exists! The $5 version works great for us - had a small hiccup with the display/our search bar when first installed but Kaspars from their support team resolved it within a couple of days and was super communicative and helpful. Thanks for a great easy to use product.

Stonehouse Olive Oil

September 7, 2021

Developer is quick to respond with changes/upgrades (about 2 days). I requested some changes with ARIA based on issues with accessibility checkers (e.g. Lighthouse on Chrome Developer Tools). Changes made, badda boom. Two thumbs up.

Yolk | free range design

August 27, 2021

This app has helped me make my site more accessible to customers with disabilities. It was super easy to use and customize, definitely worth the premium subscription.


March 29, 2021

As a visually impaired creator, I wanted to accommodate all my customers/visitors when accessing my shop. This app works perfectly for that, gives the visitor control of what they experience, and adds even more accessibility than most other similar apps. I highly recommend it!

Deven Rue

October 24, 2020

Great support and app functionality for stores that need a non-intrusive solution to disability accessibility.

Detail Planet

March 27, 2020

Exactly what I was looking for to assist in ensuring accessibility compliance. They've also been very helpful in assisting me customize things so it meets our site needs. Highly recommended.


February 21, 2020

Super helpful team! Very responsive and can implement quickly and as needed. Thank you, Kaspars, for all of your help!


February 20, 2020

Nice app that provides easy panel access for impaired users. Support was extremely responsive to a request for minor customization - We are excited to have this in place!

Brush Hero

February 10, 2020

The tool was simple to install and immediately provided a remedy to some of our accessibility issues as we worked to update our site. Kaspars was responsive and very helpful assisting with applying some custom display requests. Overall a wonderful app!

Snow Peak

January 15, 2020

Perfect app! We love what it does to help people with disabilities and works perfectly. Thank you to the developers!

Garçon Apparel

November 5, 2019

Everyone should use this app - it’s super simple, easiest way to help your store with WCAG 2.1, ADA, Section 508 and EN 301549 compliance

The Bang Shack

September 13, 2019